Construction Companies


Any construction project depends critically on cooperation between diverse stakeholders, who must agree on the design throughout the process. They are the:

  • client (developer)
  • builder (construction company)
  • designers (architects and interior designers)
  • various engineers (structural, HVAC, electrical, plumbing, etc.)
  • construction workers
  • the people who will inhabit the new space (eventual residents).

Currently, building design is communicated through drawings, renderings, scale models, and other media, which are not adequate by themselves. Interactive 3D models are excellent, but on a computer monitor you can only see interior spaces a slice at a time and in the wrong scale. (Ask us for a demo to explain.) Because of this, everyone on the project will imagine the space differently, resulting in tedious re-explanations, expensive misunderstandings, and costly design-as-you-build operations.

The solution for new construction is to visualize the design in Virtual Reality (VR), which lets the viewer literally walk around “in” the design. It creates perfect agreement on what the current design is, clearing the way for discussion on how to develop it further. Similarly, Augmented Reality (AR) can be used to visualize renovations or additions to existing structures or landscapes. More generally, Building Information Management (BIM) and Virtual Design and Construction (VDC) methods reduce uncertainty and improve collaboration, and  they center on a 3D model of the design. We see the use of immersive visualization as a logical extension of BIM/VDC.

Virtual Mock-Ups

For a large project, a construction company will spend $50-$300K to build a temporary physical mock-up of a portion the design, just to understand it better. These are expensive in time, money, and available space. By contract, a virtual mock-up, visible in any type of VR display, generally cost 10% cost to build, in 20% of the time, and can be used to answer 80% of the design questions that a physical mock-up can help resolve. Furthermore, virtual mockups can do many things impossible in real life, like simulating a very large built open space, changing seasonal or hourly light conditions with the blink of an eye, and more. Let us make you a virtual mock-up or show you how, and show you how to use it.

Design and Schedule Negotiation

Within a construction project, diverse engineers must negotiate the when, where, and how to integrate their subsystems into the project. They include structural engineers, HVAC people, electricians, plumbers, security alarm people, architects, BIM/VDC people, and the construction manager trying to get them all to work together. A virtual mock-up of the entire engineering design, viewed immersively, will create agreement on what the current design is and support further development. Let us make a virtual engineering simulation for you, or show you how.

At ConstructionVR, we have decades of experience in immersive visualization for learning and decision support. We know the technology and have extensive business partnerships in the AEC and tech sectors. Most of all, we listen to you. We will combine our expertise with your own to develop the right solutions for you. Visit our About Us page to learn more.